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Flip-The-System - Resume Writing & LinkedIn Profile Optimization

Use SMART Keywords to Get 5x the Interviews & Get Recruiters To Pursue YOU!

"Flip-the-System" Is Better Than Other Courses Out There! - It Uses Data!

Show up in MORE searches, rank HIGHER in those searches and BYPASS the Resume "bots" to get ahead of the competition resulting in MORE Interviews & getting your next job FASTER!


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" ⭐⭐⭐⭐⭐ - This was great! Very well thought out with clear, "do-able" action items.

- Christine M.


Course Curriculum


  Section 01 - Getting Started: How To Take This Course - We're gonna track your progress!
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  Section 03 - The Hat Trick of Job Search "SEO"
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  Section 04 - Job Listing Sites You Should Know
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  Section 05 - Keywords That Recruiters LOVE!
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  Section 06 - Three Elements of an Unforgettable Tagline
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  Section 07 - Photos That Speak A 1,000 Keywords
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  Section 08 - Gone in 6 Seconds...Intros That Captivate Recruiters
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  Section 11 - Skills, Verticals, Software & Tools, Oh My!
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  Section 12 - Accomplishments: It's OK to Brag...A Little
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  Section 13 - To Endorse Or Not To Endorse, That Is The Question
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  Section 14 - Your Intellectual Trophy Case
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  Section 15 - Recommendations: Give To Get
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  Section 16 - Recommendations Worth Recommending
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  Section 17 - Buzzwords: 1 Word = 33% Increase In Profile Views
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  Section 18 - Groups, Influencers & Companies: You Are The Company You Keep
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  Section 19 - Profile Strength: 100% Complete Or Die
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  Section 20 - Connections: We Get By With A Little Help From 500 Friends
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  Section 21 - Watch The Watchers To Win
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  Section 22 - Your Analytics: You Achieve What You Measure
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  Section 23 - Your Content Makes You King
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  Section 24 - Conclusion: Action Is The Key To Mastery
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" ⭐⭐⭐⭐⭐ - This course was great! Numerous nuggets of wisdom in each section. I loved the step by step approach. Well Done!

- R. Gregory

" ⭐⭐⭐⭐⭐ - Amazing help for profile makeovers. Thanks Lance for helping me to clarify the land of the unknown."

-Dawn

" ⭐⭐⭐⭐⭐ - An impressively practical, action-oriented, and rich course. I have a highly rated LinkedIn profile already but learned all sorts of new ways of making it better. This is the best course I've reviewed, and I thought I knew a lot about LinkedIn."

- DK


If you are ready for a change, a change in thinking, a change in your approach, and a change in your results (aka, a new job or career), then keep reading. This is unlike any other "Resume Writing" course out there! - I use data to "Flip-the-System" and get Recruiters to pursue YOU!

I increased my LinkedIn 90-Day Profile Views from 150 to over 400+ and got my target job using the techniques taught in this course, and so can you! And here are some of my student's TYPICAL results when they commit to to the course and complete the "Action Items":


First, you have to start thinking like a marketer or salesperson and view the job search as a series of stages. If you don't succeed in any stage, then you won't proceed to the next stage deeper in the process. Here is a simplified representation of the stages in the job search funnel:

  1. Drafting a Resume/LinkedIn Profile
  2. Appearing in Searches by Recruiters (or getting through ATS Bot filters for online Resume submissions)
  3. Getting Recruiters to click into/view your Profile or Resume
  4. Earning a communication inquiry from a Recruiter (e.g. email message and screening call)
  5. Interview with a hiring manager (multiple rounds possible here)
  6. Offer
  7. Acceptance (includes negotiation)

We'll divide these stages into two parts of the funnel: Top of Funnel (TOF) and Bottom of Funnel (BOF), with TOF encompassing steps #1-#4, and BOF including steps #5-#7.

So, where do you think makes the most sense to put your efforts first TOF of BOF? Below you'll see a data-driven example that clearly surfaces where you need to put your focus first, and why it is a multiplier of your efforts.

But first, I want to respect your time and be totally transparent. If you are looking for an "all-in-one" (Resume, cover letter, LinkedIn, interview, negotiation course) then this course isn't for you. WHY? Think of your job search as a funnel: you have to succeed at each step to improve your end conversion rate (did you get the job?). First, you need to optimize the "top" of your job search funnel; are you getting more INQUIRIES (aka "leads"). This is what your Resume and LinkedIn Profile deliver. Without fixing this FIRST, you can be the greatest interviewer, but it WON'T matter. Make sense?

If you agree, then you are starting to think like a digital marketer, and in this digital age, you HAVE TO think like a digital marketer to succeed. Your competitors and the Resume filter "bots" are already employing SEO (Search Engine Optimization) principles, without them you don't have a chance. Let's look at a simplified data-driven example around Recruiters' interaction with your LinkedIn Profile:

Top of Funnel #2-#4 (Appearance in Searches, Profile Views, Inquiries) --> Bottom of Funnel #5 (Interviews)

Note: %'s indicate the conversion rate or what percent of Recruiters advance you to the next stage

1000 Recruiters x 20% Appearance in Searches (=200) x 20% Profile View AKA click-thru rate (=40) x 25% Inquiries (=10) x 10% Interviews (=1)

If you double the "Bottom of Funnel" Interview rate from 10% to 20%, by only focusing on your Interview skills, you now go from 1 to 2 interviews.

Instead, with this course, you improve the "Top of Funnel" first. For simplicity, we'll say you get the same "double" improvement that we used for the "Bottom of Funnel" example above for "Top of Funnel" (e.g. 20% Appearance in Searches & Profile Views goes to 40%, 25% Inquiries goes to 50%):

1000 Recruiters x 40% Appearance in Searches (=400) x 40% Profile View AKA click-thru rate (=160) x 50% Inquiries (=80) x 10% Interviews (=8)

You now get 8 Interviews instead of 2. That's a 400% increase!!! Clearly, focusing on Top of Funnel is a more urgent need and delivers 4x the results. Focus your time now on what will deliver the greatest results moving forward.

" ⭐⭐⭐⭐⭐ - The LinkedIn Strategy is outstanding with his understanding of SEO and profile optimization."

- K.F.

Objection: "But I want to improve my Interview skills first, so I won't squander these additional opportunities."

Why this is WRONG: Get started fixing your Resume/LinkedIn Profile FIRST, as it will take time to implement, THEN work on your Interview skills once you get the first iteration of your Fully Optimized Profile/Resume completed, which you'll have by the end of this course. Rome was not built in a day and neither will be your perfect Resume/Profile.

"Your actions speak so loudly, I can not hear what you are saying." - Ralph Waldo Emerson

Understand the difference between what other Resume Writing courses "say" and look at the results that my actions have delivered over a 90-day period (the KPI LinkedIn uses):

1,070 Appearance in Searches! 436 Profile Views!!! (Do you know your 90-day metrics?)

If you aren't getting anywhere near this volume of traffic, then you need this course!

Who am I?

I'm a data-driven marketer who implemented these same SEO (Search Engine Optimization) tactics into my Resume and LinkedIn Profile that I used as an acquisition marketer and the results were dramatic - up to three or more Recruiter contacts on some days, and I attracted and secured my then dream job as Head of Marketing at a FinTech startup. Here is what you can expect:

  • Short, concise and digestible lessons built with the beginner in mind - I use definitions, not jargon
  • Bite-size "Action Items" at the end of each lesson to ensure you make progress with just a few minutes of work
  • Not just a Resume writing course - you will learn new search & internet marketing skills that will benefit you forever in any business online for the rest of your life
  • Data-driven SEO approach delivers results (new way) - not anecdotes from a Recruiter (old way)

To clarify, I didn't have to submit my Resume for mediocre roles, I had "cracked the code" and figured out how to get Recruiters to pursue ME for some incredible opportunities; I had "Flipped the System!" Granted, your new and improved fully optimized Resume will also get you more interviews for any jobs that you apply for online.

" ⭐⭐⭐⭐⭐ - Awesome! Helped me increase my profile views by 150% and connected me with three recruiter/hiring manager interviews per week. I attribute this course to getting my new job at the second largest IT firm in the world. The recruiter found me on LinkedIn!."

- T.S.

Employing these same principles, I have helped several people achieve these same results. Stop submitting Resumes into the "black hole" of online applications, where bots filter out upwards of 70% of Resumes due to a low relevancy score. Work smarter - appear at the top of Recruiters searches, entice Recruiters to click into your Profile, and pre-qualify yourself by wowing them with a thoughtfully crafted story of your successes. You'll learn it all in this course.

At the end of this course you will have:

  • A professional caliber Resume valued at $1,500 - bypass the filter bots and get more INQUIRIES
  • A fully optimized LinkedIn Profile (or at least a good start on this iterative journey) - appear HIGHER in searches
  • The confidence to research more Keywords that Recruiters are searching for - appear in MORE searches
  • A memorable Tagline that will entice Recruiters to click into your Profile more often - increase Profile VIEWS
  • A razor smart Profile/Resume that tells your career arc with success bullets - use DATA to get more INTERVIEWS (a recent survey of Recruiters on my "The Perfect Resume" blog series surfaced this as the #1 most important Resume element).

If you complete all the "Action Items" and you don't see an immediate increase in your "Appearance in Searches" and "Profile Views" KPI's (Key Performance Indicators), then contact me on this platform and I'll offer some personal suggestions. If you are still not 100% happy, I offer you a 30-day money back guarantee.

"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein

Stop the insanity of conducting your job search the same way you've been doing for years. Sign-up for "Flip-the-System," start working smarter, getting better results, and let's build the future you want, one "Action Item" at a time!

" ⭐⭐⭐⭐⭐ - Great, exceeded my expectations. Highly recommend!!!"

- Rodrigo V.

"While I bought this course for LinkedIn profile optimization (which is AWESOME!), it delivers career development planning (via "Pivot" download) that I hadn't thought about. .... Great, comprehensive guide. More than I expected." - Anonymous




Your Instructor


Lance Wills
Lance Wills

Lance, has just surpassed 10,000 students as a Career Coach & Growth Consultant. He realized that he needed to apply the same tactics he used to drive demand for his enterprise and small business clients to level-up his own career.

Working smarter, and not harder, Lance fully SEO optimized his LinkedIn Profile and Resume and started to see dramatic gains in the number of recruiters pursuing him for exciting opportunities from his target employers and was eventually pursued and hired by his then dream job as Head of Marketing for a FinTech SaaS startup.

Having helped others achieve their business & career goals leveraging these same principles via one-on-one consulting, Lance now wants to help many, many more people by compiling all of these data-driven "gold nugget" tactics into a step-by-step, high-value course.

Start making more money in your career tomorrow by taking this Course today!


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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